Strava Route Explore

Mobile Cycling Navigation UX Case Study, 1/2

Figure 1.1 — Strava’s popular route builder for desktop and mobile
Figure 1.2 — The Global Heatmap, the fruits of Strava’s data and analysis
Figure 1.3 — Strava Segment Explore + Routes Explore (just 3 auto-generated routes are suggested!)
Figure 1.4 — A survey of the author’s peers demonstrates an enthusiasm for the proposed feature
Figure 1.5 — Contributors to the Strava support boards expressing a desire for route searching
Figure 1.5 — RideWithGPS Public Route search feature
Figure 1.6 — A mockup of Strava Route Explore with user-submissions
A low-fidelity interactive prototype of the route explore feature.

Problem 2:

Search for Friends/Other Athletes, Friend’s List not Discoverable

Figure 2.1 — The author’s peers who reported difficulty in finding people to follow on Strava
Figure 2.2 — The Friend’s icon is present in multiple menus, but it’s not obvious what it does.
Figure 2.3 — There is a suggested athletes section in the Explore menu, but it is at the very bottom of the page.
Figure 2.4 — Mock-up suggesting placement of an access point for Find Friends in the Explore tab with an additional Instagram API.
Figure 3.1 — Activity crop workflow via mobile at the time of diagnosis
Figure 3.2 — The current desktop crop feature rearranged for mobile.

Conclusion

Strava has suffered from a lack of profitability in its first few years, in part due to the robust functionality available to its free users. Now that they have shifted some of its bread and butter features under a paid tier, they likely expect more paying users to follow. This is both an opportunity and an impetus to provide a flawless user experience for both their paying and free users. They have already begun rolling out big changes after what seemed like years of stasis (including one of the changes proposed in this case study, merely a coincidence, of course). Time will tell if they continue this trajectory and further cement their place as the premiere curators of fitness community.

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Seeing and tasting the world via bicycle. Designing fun and usable products and currently open to new work opportunities! www.jonamcc.com

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Jonathan McCurdy

Seeing and tasting the world via bicycle. Designing fun and usable products and currently open to new work opportunities! www.jonamcc.com