Kino Logo and Style Guide

Part II of a series documenting the design development of the Kino menswear brand

Fig 1 — The four acceptable variations of the Kino logo in three color schema.

Official Color Palette

Fig 2 — Primary and secondary color palettes

Official Typography Selections

Fig 3 — Official typography selections and use cases

Accessibility

Use of Imagery

  1. Kino values fashion and the intentionality behind how each piece is used in our customers’ ensembles. Regularly-released look-books are to be a large part of how Kino communicates this priority. The look-books will feature a melange of photos depicting our pieces incorporated thoughtfully and provocatively into outfits and displayed on our models. These should be high-value productions.
  2. Furthermore, our pieces should be depicted in real-world environments by real users, not necessarily photo-shoots, but legitimate adventures wherein professional photographers are also present.
  3. Our brand seeks to bring a new voice to the adventure/outdoors apparel niche. We want to avoid cliche photography backdrops (we’re looking at you Joshua Tree) when there is so much underrated beauty in the American West at our disposal!

Example of Use

Fig 4 — An example marketing utilization of the brand guidelines

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Seeing and tasting the world via bicycle. Designing fun and usable products and currently open to new work opportunities! www.jonamcc.com

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Jonathan McCurdy

Seeing and tasting the world via bicycle. Designing fun and usable products and currently open to new work opportunities! www.jonamcc.com